FeedbackPulse SaaS – Customer Feedback, NPS, Survey, Roadmap & Changelog Platform with AI capabilities

Description

The all-in-one feedback platform your customers will actually use.
Collect feedback, measure NPS, run surveys, share roadmaps & changelogs – powered by AI sentiment analysis, auto-tagging and smart digests.

Multi-tenant SaaS with subdomain routing & custom domains
AI-powered sentiment analysis, auto-tagging & smart reply suggestions (OpenAI)
Embeddable widget for any website (JS snippet)
Public roadmap with customer voting & feature requests
Stripe & PayPal billing with coupons, dunning & tax management
Survey builder with conditional logic & branching
REST API v2 with webhook system for integrations
Web-based installer & updater (no CLI required)

Stop guessing what your customers think. Start knowing.

FeedbackPulse is a self-hosted, multi-tenant SaaS platform that lets you collect customer feedback, measure satisfaction with NPS scores and star ratings, run targeted surveys, and share your product roadmap and changelog – all from one beautiful dashboard.

Built on Laravel with a modern Tailwind CSS, Alpine.js and Chart.js interface, FeedbackPulse is designed to be sold as a service (SaaS) or used internally. Each tenant gets their own subdomain, dashboard, analytics and public pages. You control everything from a powerful superadmin panel – plans, billing, tenants, coupons, tax rates and more.

AI features powered by OpenAI take your feedback workflow to the next level: automatic sentiment analysis, smart tagging, reply suggestions, anomaly detection and AI-generated email digests that summarize what your customers are saying.

⚡ Core Features at a Glance

✅ Feedback Collection – Star ratings, NPS scores, text feedback, photo uploads, audio & video recording, screenshots
✅ Multi-Campaign System – Create unlimited feedback campaigns with custom fields and branding
✅ Embeddable Widget – Drop a JS snippet on any website to collect feedback inline
✅ Survey Builder – Conditional logic, multi-choice, matrix and ranking questions
✅ Public Feedback Wall – Showcase approved feedback as social proof
✅ Public Roadmap – Let customers vote on features and submit requests
✅ Public Changelog – Keep customers informed about product updates
✅ Product Hub – Public showcase of your products with feedback per product
✅ AI Sentiment Analysis – Automatically score and label feedback sentiment
✅ AI Auto-Tagging – Categorize feedback without manual work
✅ AI Reply Suggestions – One-click AI-drafted responses to customer feedback
✅ AI Email Digests – Daily or weekly AI-summarized feedback reports
✅ Customer Health Scoring – Identify at-risk customers before they churn
✅ Anomaly Detection – Get alerts when feedback patterns change unexpectedly
✅ REST API v2 – Full API for submissions, products, campaigns and webhooks
✅ Webhook System – Real-time notifications to Slack, Discord or any URL
✅ Multi-Tenant SaaS – Sell feedback as a service with subdomain routing
✅ Stripe & PayPal Billing – Subscriptions, invoices, dunning, coupons and tax rates
✅ Web-Based Installer – 5-step guided setup, no command line needed
✅ Shared Hosting Support – Works on cPanel, no SSH or queue worker required

Multi-Tenant SaaS Architecture

FeedbackPulse is built from the ground up as a multi-tenant SaaS platform. Each tenant (your customer) gets:

• Their own subdomain (e.g., acme.yourdomain.com) or custom domain
• A full-featured dashboard with products, campaigns, submissions, analytics and team management
• Public pages – feedback wall, roadmap, changelog and product hub
• Isolated data – tenants never see each other’s data (query-level isolation)
• Role-based access – tenant admin, staff and customer roles with granular permissions

As the platform owner, you manage everything from the superadmin panel: create plans, set pricing, manage tenants, configure billing, monitor payments and view platform-wide analytics. You can even impersonate any tenant to troubleshoot issues without asking for their password.

Feedback Collection – Every Channel, Every Format

FeedbackPulse gives you multiple ways to collect feedback from your customers:

• Feedback Campaigns – Create targeted campaigns with customizable fields (star rating, NPS, text, photo, audio, video, screenshot).
• Embeddable Widget – A lightweight JavaScript widget that drops into any website with a single script tag. Matches your brand colors automatically.
• Public Feedback Form – Shareable links that work on any device. Supports multi-language (English, Spanish, French, German, Arabic, Chinese).
• Survey Builder – Advanced surveys with conditional logic, branching, multi-choice, matrix and ranking questions.
• Email OTP Verification – Optional one-time password to verify submitter identity.
• reCAPTCHA Protection – Built-in spam protection for public forms.
• Rate Limiting – Configurable submission limits per IP to prevent abuse.
• Custom Thank You Pages – Branded post-submission pages with optional redirect URLs.

Every submission is tracked with full context: product, campaign, tags, status, sentiment score and customer details. Your team can reply to feedback, update statuses, toggle public visibility and apply tags – all from a clean, filterable dashboard.

AI-Powered Intelligence – OpenAI Built In

FeedbackPulse integrates directly with OpenAI to supercharge your feedback workflow:

• Sentiment Analysis – Every submission is automatically scored (positive, negative, neutral) so you can prioritize what matters.
• Auto-Tagging – AI reads the feedback text and suggests relevant tags, saving hours of manual categorization.
• Smart Reply Suggestions – Click a button to get an AI-drafted response based on the feedback context. Edit and send in seconds.
• AI Email Digests – Daily or weekly AI-summarized reports delivered to tenant admins, highlighting trends and key feedback.
• Anomaly Detection – AI monitors feedback patterns and alerts you when something unusual happens (sudden rating drops, volume spikes).
• Customer Health Scoring – AI-powered risk assessment that identifies customers likely to churn based on their feedback history.

AI features are optional and plan-gated – you can enable or disable them per subscription plan. Tenants who don’t need AI still get a fully functional feedback platform.

Analytics & Reporting

Every tenant gets a powerful analytics dashboard with real-time metrics:

• NPS Score Tracking – Net Promoter Score calculated automatically with promoter/detractor breakdown and trend charts.
• Star Rating Distribution – Visual breakdown of ratings (1-5 stars) across all products and campaigns.
• Submission Volume – Daily and monthly submission counts with trend analysis.
• Per-Product Analytics – Compare feedback across different products side by side.
• Status Breakdown – See how many submissions are new, in progress, resolved or closed.
• Sentiment Trends – Track how customer sentiment evolves over time.
• CSV Export – Export any filtered dataset for offline analysis.
• Scheduled Reports – Automated email reports on daily, weekly or monthly schedules.

Public Pages – Roadmap, Changelog, Feedback Wall & Product Hub

Each tenant gets a suite of public-facing pages on their subdomain, accessible without login:

Public Roadmap

Share your product roadmap with customers. They can vote on features and submit requests. Items are organized by status: planned, in progress and completed. Your team manages everything from the dashboard.

Public Changelog

Keep customers informed about product updates and new releases. A clean, chronological feed of what’s new, improved and fixed.

Public Feedback Wall

Showcase your best customer feedback as social proof. Toggle individual submissions between public and private from the dashboard.

Product Hub

A public catalog of your products with per-product feedback and ratings. Each product gets its own detail page.

Billing & Monetization – Ready to Sell on Day One

FeedbackPulse includes a complete billing engine so you can start charging tenants immediately:

• Stripe Integration – Full checkout, subscription management, webhook handling and refunds.
• PayPal Integration – PayPal checkout and subscription support as an alternative payment method.
• Flexible Plans – Create unlimited plans with monthly and annual pricing, feature gates and usage limits.
• Plan Feature Gates – Control access to features per plan: custom domains, API access, widget embed, CSV export, advanced surveys, team seats and more.
• Coupon System – Percentage and fixed-amount discounts with usage limits, date ranges, plan restrictions and duration controls.
• Tax Rate Management – Configure tax rates per country or region (US, EU VAT, UK VAT, etc.).
• Invoice Generation – Automatic invoices with PDF download for every payment.
• Dunning Management – Automated failed payment recovery with escalating email reminders and eventual account suspension.
• Trial Periods – Configurable free trial with automatic expiry and upgrade prompts.
• Subscription Pause/Resume – Let tenants pause their subscription without losing data.
• Multi-Currency Support – Plans and pricing in multiple currencies (USD, EUR, GBP, etc.).
• Usage Alerts – Automatic email warnings when tenants approach their plan limits.

Superadmin Panel – Full Platform Control

The superadmin panel gives you complete control over your SaaS platform:

• Dashboard – Platform-wide metrics: total tenants, revenue, active subscriptions and recent activity.
• Tenant Management – Create, view, suspend, activate and restore tenants. Process refunds directly.
• Plan Builder – Create and reorder subscription plans with granular feature gates and usage limits.
• Coupon Management – Create promotional codes with percentage or fixed discounts, usage caps and expiry dates.
• Tax Rate Configuration – Set up tax rates per country or region for accurate invoicing.
• Platform Settings – Configure SMTP, payment gateways, API keys and platform branding from the browser.
• Landing Page Builder – Customize your public landing page with live pricing pulled from your plans.
• Tenant Impersonation – Log into any tenant’s dashboard with one click (60-minute sessions, fully audited).
• Support Tickets – Manage support requests from tenants with assignment, status tracking and email notifications.
• Payment Management – View all payments across the platform with refund capability.
• Audit Logs – Complete audit trail of every action taken by admins and tenants.
• Database Backups – Create, download and manage database backups from the browser.
• Webhook Logs – Monitor webhook deliveries and failures across all tenants.
• Platform Reports – Revenue, tenant health, growth metrics and exportable reports.

The superadmin gets a platform-wide reporting panel with tenant health metrics, revenue tracking, payment history and audit logs.

Security & Authentication

FeedbackPulse takes security seriously with enterprise-grade protections:

• Two-Factor Authentication (2FA) – TOTP-based 2FA with QR code setup and recovery codes.
• Content Security Policy (CSP) – Nonce-based CSP headers to prevent XSS attacks.
• Tenant Data Isolation – Query-level isolation ensures tenants never see each other’s data.
• Role-Based Access Control – Four roles: superadmin, tenant admin, tenant staff and customer.
• Social Login – Google and GitHub OAuth for quick sign-in.
• API Key Authentication – Scoped API keys with granular read/write permissions per resource.
• Strong Password Policy – Enforced minimum 8 characters, mixed case, numbers and breach database check.
• Tenant-Aware Password Resets – Reset tokens are scoped per tenant to prevent cross-tenant exploits.
• Encrypted Platform Settings – Sensitive configuration (API keys, SMTP credentials) encrypted at rest.
• Audit Trail – Every admin and tenant action is logged with timestamps, user and IP.
• CSRF & XSS Protection – Full Laravel security stack with HTML sanitization.
• Email Preference & Unsubscribe – Tokenized unsubscribe links in all emails for compliance.

Integrations – API, Webhooks & Widget

FeedbackPulse is built for developers, webmasters and product owners who need to integrate feedback into their existing tools and workflows:

REST API v2

A complete RESTful API with endpoints for submissions, products, campaigns and webhooks. Authenticated via scoped API keys with per-tenant rate limiting (60 requests/minute). Interactive API documentation is built into every tenant dashboard.

Webhook System

Configure webhooks to receive real-time notifications when events happen: new submission, low rating, status change, anomaly detected. Supports any URL including Slack, Discord, Zapier and custom endpoints. Full delivery logs with retry tracking.

Embeddable Widget

A single JavaScript snippet that drops a feedback button onto any website. The widget automatically matches your brand colors and opens a feedback form in an iframe. Works cross-origin with proper CSP support.

Email System – Automated Communication

FeedbackPulse sends 10+ types of automated emails to keep tenants and their customers informed:

• Onboarding Email Sequence – Welcome series (Day 2, Day 5, Day 10) to guide new tenants through setup.
• AI Email Digest – Daily or weekly AI-summarized feedback reports with NPS, ratings and top submissions.
• Scheduled Reports – Automated analytics reports on configurable schedules.
• Low Rating Alerts – Instant email when feedback drops below a configurable threshold.
• Usage Alerts – Warnings when tenants approach their plan limits.
• Dunning Emails – Escalating payment failure reminders (reminder, urgent, final warning, suspension).
• Trial Expiry Notices – Prompt tenants to subscribe before their trial ends.
• Team Invitations – Signed invite links for adding team members.
• Support Ticket Notifications – Email alerts for new tickets and replies, with clickable links.
• Plan Change Confirmations – Receipts for upgrades, downgrades and cancellations.

All emails support Slack, Discord and custom webhook notifications as alternatives. SMTP is configured through the admin panel with a built-in test email feature.

Team Collaboration

Each tenant can invite team members to collaborate on feedback management:

• Team Invitations – Invite via email with signed, secure links.
• Role Assignment – Assign admin or staff roles with different permission levels.
• Plan-Limited Seats – Control how many team members each plan allows.
• Shared Submissions – All team members see the same feedback dashboard.
• Support Tickets – Tenant admins see all tickets; staff see only their own.
• Activity Notifications – In-app notification panel with unread counters.

Infrastructure – Install Anywhere, No DevOps Required

FeedbackPulse is designed to run on any hosting environment, including shared hosting:

• Web-Based Installer – A 5-step guided setup wizard. No command line, no SSH, no Composer. Upload, visit the URL and follow the steps.
• Requirements Checker – Automatically verifies PHP version, extensions and folder permissions before installation.
• Web-Based Updater – Run database migrations and clear caches from your browser. No SSH needed for updates.
• Database Backups – Create, download and manage backups directly from the admin panel.
• Shared Hosting Cron – Works with cPanel cron via URL-based scheduler trigger (no CLI scheduler needed).
• Storage Fallback – Serves uploaded files without symlinks for shared hosting where symlinks are disabled.
• SEO Ready – Dynamic sitemap.xml and robots.txt generation.
• Health Check – Built-in endpoint for uptime monitoring.

Customization & Branding

Every tenant can customize their experience to match their brand:

• Custom Logo & Favicon – Upload brand assets that appear across the dashboard and public pages.
• Brand Colors – Primary and accent colors that flow through the widget, forms and public pages.
• Cover Images – Custom cover images for public-facing pages.
• Custom Domains – Use your own domain instead of a subdomain (plan-gated feature).
• Dark Mode – Full dark mode support across the entire dashboard.
• Multi-Language Forms – Feedback forms support 6 languages: English, Spanish, French, German, Arabic and Chinese.
• Landing Page Builder – Superadmin can customize the platform landing page with live pricing tables.
• Customizable Thank You Pages – Per-campaign post-submission messaging with optional URL redirects.

GDPR & Data Compliance

Built-in tools for data privacy compliance:

• Data Export – Tenants can export all their data (submissions, products, campaigns) for portability.
• Data Deletion – Full account data deletion on request.
• Email Unsubscribe – Tokenized one-click unsubscribe in all emails.
• Data Retention Policies – Automated enforcement of data retention rules.
• Privacy-First Forms – Optional customer email verification, configurable required fields.

Real-World Scenarios – How Teams Use FeedbackPulse

⚡ Scenario 1 – SaaS Product Feedback

You run a SaaS product and want to understand what customers think. With FeedbackPulse:

• Embed the feedback widget on your app with one script tag.
• Collect NPS scores and text feedback after key interactions.
• AI automatically tags and scores sentiment on every submission.
• Share your public roadmap so customers can vote on what to build next.
• Get a weekly AI digest summarizing trends and flagging at-risk customers.

⚡ Scenario 2 – Agency Selling Feedback as a Service

You’re a digital agency and want to offer branded feedback collection to your clients:

• Create a tenant for each client with their own subdomain and branding.
• Set up subscription plans (Basic, Pro, Enterprise) with different feature tiers.
• Clients manage their own products, campaigns and team members.
• You collect monthly recurring revenue through Stripe or PayPal.
• The dunning system automatically handles failed payments and sends reminders.

⚡ Scenario 3 – E-Commerce Product Reviews

You sell physical products and need customer reviews:

• Create a product for each item in your catalog.
• Send customers to product-specific feedback forms after purchase.
• Display approved reviews on your public feedback wall as social proof.
• Star rating analytics show which products need attention.
• CSV export lets you pull reviews into other systems.

Demo Website

The demo is fully seeded with tenants, products, campaigns, submissions, invoices, support tickets and more. Some write actions are restricted to keep the demo intact.

Requirements

• PHP 8.4 or higher (Laravel 12+ requirements)
• MySQL 5.7+ or MySQL 8.x
• Apache or Nginx with mod_rewrite enabled
• PHP Extensions: BCMath, Ctype, cURL, DOM, Fileinfo, JSON, Mbstring, OpenSSL, PDO, Tokenizer, XML, ZIP
• SMTP server for outgoing emails (or any Laravel-supported mail driver)
• Stripe and/or PayPal accounts for billing (optional – can run without payments)
• OpenAI API key for AI features (optional – platform works fully without AI)
• SSL certificate (required for subdomain routing and secure webhooks)

What You Get

• Full source code – Unencrypted Laravel application, no obfuscation.
• Web-based installer – No CLI or Composer needed.
• Detailed documentation – Installation, configuration, API reference and admin guide.
• Support – Direct assistance via our support portal.
• Free updates – All future updates included with your purchase.

Why FeedbackPulse?

• Complete SaaS platform – Not just a feedback form. A full business you can launch.
• AI-first approach – Sentiment analysis, auto-tagging and smart suggestions built in.
• Self-hosted – Your server, your data, your rules. No vendor lock-in.
• Multi-tenant ready – Sell feedback as a service to unlimited customers.
• Shared hosting friendly – Web installer, URL-based cron, no queue worker required.
• Modern stack – Laravel, Tailwind CSS, Alpine.js, Chart.js. Clean, maintainable code.
• Active development – Regular updates with new features and improvements.

If you want a production-ready feedback SaaS platform that you can launch, brand and monetize today, FeedbackPulse is built exactly for you.